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Ferox - worldwide creative production

company based in Dubai

Never Give Up

Location
Russia, Kamchatka
Task
Commercial for the new G-Shock watch model

Decision

We tested the durability of G-Shock watches in extreme conditions. The main characters of the video faced the icy water and storms of the Pacific Ocean, overcame the snowy expanses of the Kamchatka forests. And all this time the new model of the brand was by their side, steadfastly accompanying them in this difficult journey....
The project was created to demonstrate the unlimited possibilities of man. Filming took place on the Kamchatka peninsula. Never Give Up" video includes two parts with G-shock brand ambassadors - surfing with Nikita Avdeev and snowboarding with John Ivanov.

production

client
G-SHOCK
Operators
Nikita Klyukvin
Nikolay Cherniavsky
Heroes
Nikita Avdeev
John Ivanov
Winter surfing requires incredible endurance and resilience. Piercing cold, fierce wind gusts, unpredictable waves appearing in the most unexpected places - all this turned into a serious test for surfer Nikita Avdeev.
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
Kamchatka is a real snowboarding mecca, where the world's biggest projects are filmed every year. That's why the idea of returning here together with Jun, who has a colossal amount of experience, turned out to be brilliant.
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
G-SHOCK — Never give up | FEROX
The snowboarding pictures were published in two foreign publications: the English "White Lines snowboard mag" and the German "Prime snowboard mag".